At Unorthodox we strive to serve, the underserved market. We are aiming our adaptive apparel line towards Transgender men between the ages of 21 to 35 years old. Although this is our intended target market, we hope to suit the needs of masculine presenting women and non-binary individuals. 

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The individuals we hope to make products for enjoy going to different museums & art galleries, traveling, music, and immersing themselves in different cultures & cuisine.

 

With this adaptive apparel line, we hope to provide our consumers with a more inclusive size range to our products, hide/cover our consumers' unwanted body parts, adding detachable sleeves & pant legs for a "2-in-1" type of garment, and adding adjustable closures to some of our pieces for a more form fit.

 

With this in mind, we also hope to use durable materials in order to give our consumers a long product life cycle. We hope add to our consumers' gender joy & confidence.